With those brave sentiments, our designers set out to boldly match our company brand to our team ethos and to our industry’s vibrant future.
And we think we got it. We strived to make the new brand simple, unpretentious, flexible, modular and modern. It captures both the fundamentals and the future of construction. It tells our story succinctly and excitedly—but it does mean moving on from our ‘boot’.
And so we’re keeping our real boots but moving on from our boot logo.
The building block is the core component of every construction project. It could be a brick or a concrete masonry unit, used to build a wall or line the exterior skin of a building. It’s tangible, reliable, useful. To us, the building block is also the bridge between the digital and physical worlds, representing the intersection of digital design and construction. It’s both analog and digital, the ‘past’ and the ‘future’ in one.
The new StructionSite logo is the building block. At its simplest, it’s four rectangles. At its most complex, it’s clever combinations arranged to convey:
Construction – from small brick wall to office tower; moving from plan to reality. Modularity – innovative methods; modular construction; gathering bits of data to make the whole and drive success. People – a team, a crew; customer–supplier relationships; the networks the building trades depend on. Simplicity – frictionless processes; building smarter; seeing every component clearly for better oversight and management; ease and flow.
We design and build smart yet simple software that captures job sites, quantifies progress and keeps projects on track. In that way, we are a fundamental building block for the construction industry—and we’re proud of it.